Why a GREEN SOLUTIONS?
Prioritize eco-friendly products
Why a GREEN SOLUTIONS?
The modern world has led consumers to become increasingly concerned about the environment. Such concerns have begun to be displayed in their purchasing patterns, with consumers increasingly preferring to buy so-called ‘environmentally friendly products’.
Also your customers are looking for brands that make a difference.
Studies show that today people purchase more sustainable products than ever before.
In fact, products marked as sustainable accounted for $213.9 billion in sales in 2022, a 72% increase from 2013.
Generations Y and Z, show more concern about climate change than older generations.
From the clothing they wear to the food they buy, this market segment prioritizes eco-friendly products.
When it comes to brands with purpose, consumers are*:
• 4xmore likely to purchase
• 4.1xmore likely to trust
• 4.5xmore likely to champion
• 6xmore likely to protect
*2020 Zeno Strength of Purpose | (Base 8000 consumers; US, CAN, UK, FRA, CHI, IND, SING, MY)